courtesy: Boating Industry Magazine
MINNEAPOLIS – As current boaters and prospects gain confidence in exploring purchase decisions, it is increasingly vital that they are directed to trustworthy and professional dealers for boat sales and service. Thanks to Boating Industry magazine’s sixth-annual Top 100 Dealers program, consumers now have access to those best of the best dealers at their fingertips.
This marine dealer ranking has resulted in an incredibly powerful group that collectively generates more than $879 million in annual retail sales – and $1.56 billion, if you include MarineMax Inc. and Galati Yacht Sales, which are members of the Top 100 Dealers Hall of Fame. This makes up 2.9 and 5.1 percent of the overall U.S. boating market, respectively. That market has fallen more than 30 percent annually for the past few years, yet the revenue that the Top 100 Dealers have generated is off an average of just 14.5 percent.
While the numbers this elite group posts are impressive, indeed, the Top 100 is not merely a ranking of the largest, volume-driven dealers. Rather, it recognizes those marine dealers that are unsurpassed in overall business operations, customer service, marketing and professionalism. Collectively, the 2010 Boating Industry Top 100 employ nearly 3,900 people and operate 244 retail locations across North America.
“Whether today’s boaters are finally ready to upgrade their vessel or are maximizing their enjoyment of their current model, Boating Industry’s list of Top 100 Dealers is a much-needed guide to those dealerships that provide their boating community with an industry-leading sales and service experience,” said Matt Gruhn, Editorial Director and Publisher of Boating Industry.
Topping the list at No. 1 for the first time is Prince William Marine Sales, Inc., based in Woodbridge, Va., followed by Austin, Texas-based Sail & Ski Centers, Gordy’s Lakefront Marine, Fontana, Wis., Buckeye Marine, based in Bobcaygeon, Ontario, and Russo Marine of Medford, Mass. Nearly 380 people joined Boating Industry to honor the Top 100 Dealers at a black-tie celebration Wednesday, Nov. 17, at the Rosen Plaza Hotel in Orlando.
Boating Industry’s editorial team reviewed 224 applications, culled from more than 3,000 nominations. The applications asked both quantitative and qualitative questions regarding all aspects of marine dealer operations.
“As consumers seek out the many benefits of the boating lifestyle, marine dealers need to leverage all of the tools at their disposal to attract them into their businesses,” explained Liz Walz, Editor-In-Chief of Boating Industry magazine. “Six years after its inception, inclusion on Boating Industry’s Top 100 Dealers list delivers real results to leading dealers, allowing them to set themselves apart from their peers.”
Boating Industry bestowed five additional Best In Class awards to dealers ranked at the top of their categories. South Shore Marine (ranked 32), based in Huron, Ohio, was noted as the Most Improved Top 100 Dealer. Receiving a Best In Class Award for Best Succession Plan was Burnaby, B.C.-based dealership M&P Mercury Sales Ltd. (ranked 8). Singleton Marine Group (ranked 12), Dadeville, Ala., took home a Best In Class Award for Best Changes In Response To The Downturn. The Best In Class Award for Best Marketing Strategy went to Parks Marina (ranked 7), Okoboji, Iowa. And George’s Marine & Sports (ranked 19), Ottawa, Ont., received a Best In Class Award for Best Employee Development Strategy.
For the full list of Boating Industry’s 2009 Top 100 Dealers, visit www.boating-industry.com.
The 2010 Top 100 Dealers:
1. Prince William Marine Sales, Inc, Woodbridge, Va.
2. Sail & Ski Centers, Inc., Austin, Texas
3. Gordy’s Lakefront Marine, Inc., Fontana, Wis.
4. Buckeye Marine, Bobcaygeon, Ont., Canada
5. Russo Marine, Medford, Mass.
6. Port Harbor Marine, South Portland, Maine
7. Parks Marina, Okoboji, Iowa
8. M&P Mercury Sales Ltd., Burnaby, B.C., Canada
9. Seattle Boat Co., Seattle, Wash.
10. Hall Marine Group, Lake Wylie, S.C.
11. Strong’s Marine, LLC, Mattituck, N.Y.
12. Singleton Marine Group, Dadeville, Ala.
13. Pride Marine Group, Bracebridge, Ont., Canada
14. Woodard Marine Inc., Hydeville, Vt.
15. Russell Marine, Alexander City, Ala.
16. Quality Boats of Clearwater, Inc., Clearwater, Fla.
17. Lake Union Sea Ray, Seattle, Wash.
18. Hampton Watercraft & Marine, Hampton Bays, N.Y.
19. George’s Marine & Sports, Ottawa, Ont., Canada
20. Lynnhaven Marine, Virginia Beach, Va.
21. Action Water Sports, Hudsonville, Mich.
22. Kelly’s Port, Osage Beach, Mo.
23. Vallely Sport & Marine, Bismarck, N.D.
24. Spring Brook Marina, Inc., Seneca, Ill.
25. BMC Boats, Longwood, Fla.
26. Hagadone Marine Group, Coeur d’Alene, Idaho
27. The Sportsman, San Benito, Texas
28. Parker Boat Company, Inc., Orlando, Fla.
29. Hayes Marine, Appling, Ga.
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